Drivers of food waste reduction behaviour in the household context

Studies on the drivers of household consumer engagement in various food waste reduction strategies have been limited. We thus address this gap by developing a research model that utilises two well-known theories, namely, Theory Interpersonal Behaviour (TIB) and Comprehensive Model Environmental Psychology (CMEP), to explain behaviour consumers. The hypothesises positive associations between emotional, social, cognitive factors behaviour, as conceptualised using 3Rs (reuse, reduce, recycle). A total 515 U.S. consumers participated cross-sectional survey. results suggest emotional (anticipated guilt), social (sense community), (awareness about consequences environmental knowledge) were positively associated with behaviour. However, study did not support association sense community reuse intentions. Moreover, anticipated guilt awareness significant reduce behaviours, respectively. age participants also had controlling influence findings implications for governments, policymakers, marketers, academics are interested mitigate impact waste.